So Many Causes, So Little Trust - Where Do You Even Start?

TL;DR

In a world overwhelmed by causes, movements, and urgent asks for attention, trust has become the rarest currency. At LiveImpact.io, we’re building a platform where your actions, and your impact, are visible, not just your clicks. Here’s how we’re making it easier to act with confidence.

Where Do You Even Begin?

The world is loud right now. Every day, there’s a new cause, a new crisis, a new movement telling you it deserves your time, money, and voice. Some of them do. Some…maybe not. And if you're like most people, the sheer volume leaves you wondering:

• Which causes are real?

• Where will my effort actually matter?

• What happens after I show up or donate?

The sad reality is that trust in nonprofits, social movements, and even charitable giving has been quietly eroding for years. Many people want to help, but are stuck in place, overwhelmed by choices and paralyzed by skepticism.

It’s not that people care less. It's that they trust less.

And when trust declines, good causes suffer right alongside the scams and the headlines.

The Trust Gap: A Hard Reality

Here’s a number that should stop you in your tracks:

Only 52% of Americans say they trust nonprofits to do the right thing , a 9-point decline from just a few years ago (Source: Edelman Trust Barometer, 2024).

Think about that.
Nearly half the public hesitates before hitting "donate" or "sign up", not because they don’t care, but because they don’t know who or what to trust anymore.

And yet, action has never been more necessary.
If we let distrust paralyze us, we lose ground on everything that matters.

What We’re Doing at LiveImpact.io

At LiveImpact.io, we aren’t telling you what causes to care about.

Instead, we’re solving the real problem: visibility.

When you act on our platform, whether by donating, volunteering, voting, boycotting, or showing up, you can see that action counted. Not buried in a quarterly report. Not spun into PR. Not locked behind paywalls. Visible. Immediate. Real.

We’ve built a public dashboard that aggregates what people are actually doing to move causes forward. No gatekeepers. No algorithms boosting one action over another.
Just people, stepping up, and seeing that it matters.

Because in a world where trust is fragile, seeing real action is the best antidote to doubt.

Want to Help Build It?

We’re people-powered and people-funded.
No corporate sponsors. No ads. No algorithms selling your attention.

If you believe the world needs a new way to do good, and to trust it matters, you can help us bring LiveImpact.io to life.

Support the build on GoFundMe here.
(Any amount helps. And if you can’t donate, sharing the campaign is just as powerful.)

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“Trust isn’t a luxury. It’s the foundation of every real change we’ll ever make. At LiveImpact.io, we’re not asking you to believe in promises. We’re building a way to see action in motion and know you’re part of it.”
- Rick Zwetsch, Founder, LiveImpact.io

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